Product Strategy for Builders

Overview

Strategy is not a slide deck; it is a set of choices. This course helps product managers, founders and designers define vision, understand markets, choose what not to build, and communicate a roadmap that earns buy-in from engineering and leadership alike.

Level

Intermediate

Language

English

Updated

May 2026

Free previews

2 lessons

What you'll learn

• Articulate a product vision and a focused strategy with clear trade-offs
• Analyse markets, competitors and customer segments
• Prioritise features using impact, effort and confidence frameworks
• Build outcome-based roadmaps rather than feature lists
• Align stakeholders and communicate strategic decisions

Curriculum

Requirements

• Some experience working on a product or a business team
• Familiarity with basic business terms such as revenue and retention
• A real product or idea to apply the exercises to

Skills you'll build

Completing this course raises these proficiencies in your skill profile.

Your instructor

Paige Nelson

VP of Product, Lumen Commerce

Paige has led product organisations through two acquisitions and a global expansion. She coaches new product managers and first-time leaders on strategy, prioritisation and the hard conversations that make teams better.

4.9 instructor rating9.8K learners2 courses

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