Brand Storytelling

Overview

Strong brands are built on strong stories. This course teaches the narrative techniques behind memorable campaigns: finding your core idea, shaping a brand voice, structuring stories across channels and measuring whether they land. You will finish with a complete brand story kit.

Level

Beginner

Language

English

Updated

Feb 2026

Free previews

2 lessons

What you'll learn

• Define your brand's purpose, audience and distinctive point of view
• Use story structures such as the hero's journey and before-after-bridge
• Develop a consistent brand voice with practical guidelines
• Adapt a core story across web, social, video and presentations
• Evaluate story performance with qualitative and quantitative signals

Curriculum

Requirements

• No prior marketing experience needed
• A brand, product or personal project to work on
• A willingness to write and share drafts

Skills you'll build

Completing this course raises these proficiencies in your skill profile.

Your instructor

Sophie Lewis

Creative Director, Atelier Nord

Sophie directs brand and motion work for cultural institutions and technology companies across Europe. Her classes pair craft with narrative: how an idea is framed, paced and finally animated so that people feel something before they read a word.

4.8 instructor rating8.8K learners2 courses

More courses by Sophie

Learner reviews

MS

Mehnaz Sultana

Content Lead at a Fashion Label

Sep 11, 2026

Sophie writes about brand like an artist and teaches it like an engineer. The voice guideline template is already in use across our team.

Daniel Ortega

Freelance Copywriter

Aug 2, 2026

Beautifully produced. The campaign breakdowns alone are worth the enrolment.

JF

Jannatul Ferdous

Small Business Owner

Jul 18, 2026

Inspiring and well taught, though I wanted more examples from smaller local brands rather than global ones.