Growth Marketing Analytics

Overview

Learn how modern growth teams use data to find and fix leaks across acquisition, activation, retention and revenue. You will build a funnel dashboard, design A/B tests that hold up under scrutiny, and learn attribution approaches that are honest about their limits.

Level

Intermediate

Language

English

Updated

Apr 2026

Free previews

2 lessons

What you'll learn

• Map the customer funnel and identify the biggest leaks
• Define activation and retention metrics that predict revenue
• Design, size and interpret A/B tests correctly
• Compare attribution models and understand their blind spots
• Build a weekly growth dashboard that drives decisions

Curriculum

Requirements

• Basic spreadsheet skills in Google Sheets or Excel
• Familiarity with digital marketing channels
• Access to any product or campaign data to practise on, or use ours

Skills you'll build

Completing this course raises these proficiencies in your skill profile.

Your instructor

Sofia Alvarez

Head of Growth, Dokan Cloud

Sofia has grown three consumer and SaaS products from zero to a million users across Latin America and South Asia. She is known for turning messy funnel data into clear weekly decisions, and for running experiments that teams actually trust.

4.7 instructor rating4.9K learners1 courses

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Learner reviews

Raisa Chowdhury

Digital Marketing Lead

Sep 11, 2026

Sofia's focus on unit economics changed how I pitch campaigns to our CFO. Extremely practical.

BH

Ben Hargreaves

Growth Analyst

Aug 2, 2026

The experiment design module is the strongest part. The attribution section could go a bit deeper on incrementality.

Tahmid Hossain

Founder, Local E-commerce Brand

Jul 18, 2026

We found our biggest drop-off in a day using the funnel template. Sales are up nearly 20% since.